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Faculty
Member: Manon Pilon (Canada)
Marketing
and Business Strategies for a Successful Medspa
0830
- 1000 hrs
Medical
Spa Concepts Flow and Start Up Overview
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Choosing the right services for today’s medical spa
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Services and Product Development:
Most profitable, less profitable and most strategic ones
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How to Benefit from Cross Marketing Services and Products
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Setting Up Your Business with Effective and Cost Efficient Marketing Tools
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How to Profile and Differentiate Yourself in the Marketplace
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Effective Branding Strategies
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Equipment Overview
1030
– 1100 hrs:
Morning
Tea break
1100
- 1230 hrs:
Marketing
Your Medical Spa
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Learn Different Ways to Increase Revenue and Increase your Credibility by
Offering New Approaches
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Maximize your Revenue per Treatment Room
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Easy and Effective Marketing Strategies
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Learn how to Double your Revenue and Build Customer Loyalty
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Learn the Marketing Strategies that have Transformed Medspas, Spas and Clinics
Around the World
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Develop a Brand for Your Spa or Clinic
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Converting Your Services into a Profitable Business
1230
– 1330 hrs:
Lunch
1330
– 1500 hrs:
Hiring
the Right Team
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The Importance of the First Interview
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The “Must Have” Qualities for Each Employee
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Learn How to Impact Employee’s Performance at Work with Motivation
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The Value of Detailed Job Descriptions
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Management Tips
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Compensation Structures
1500
– 1530 hrs:
Afternoon
Tea break
1530
– 1630 hrs:
Retail
Strategies: The Benefit and Methods
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Methods to Increase Your Sales
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The Key Behind a Successful Retail Environment
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Learn How to Choose Products that Suit Your Businesses Character and Goals
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Inventory and Turnover
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Result Oriented Retail Strategies
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Creating Loyalty Programs and Promotional Calendars
1630
– 1715 hrs:
Effective
Use of Technologies
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Equipment Overview
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Which Technologies are the Market Leaders and Supported Through Research
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Equipment Integration and Why This Will Define Your Future
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The Power of Synergy and Why It Works
1715
- 1730 hrs:
Daily
Test on Strategies for a Successful Medspa
1730
- 1745 hrs:
Presentation
of Diplomas & Group Photo Session
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